Anne Valerie Hash: feeling the magic

Be it at Paris fashion week or elsewhere, it's not the sole aim of a catwalk to give you a visual overview of a collection. Sadly, in this fast-paced century where collections can often be seen in full on sites such as Fashionising.com and Style.com in less than an hour after they have shown and half a year before you can buy in to them, it certainly feels as if the visual is all that matters. But a catwalk is more than just a visual unveiling. From the music to the crowd, from the lighting to the very way the clothes move with the frame of the model, a catwalk should breathe essence into the birth of an interpretation of a coming season. Some catwalks miss that point altogether, others keep it front and centre.
Take Anne Valerie Hash's fall 2011 showing as the perfect example of working to communicate that a catwalk showing is about more then just creating a moment for the perfect, straight-down-the-centre photo to be taken.